Gardenia

Step Up to the Digital Age A Digital Garden

Gardenia

CHALLENGE

Gardenia, a garden networking platform, had thousands of listings that needed to be migrated to a new content management system and then effectively tagged and organized. Also, the website’s users needed to be able to create and manage accounts through which they interact with this content.

SOLUTION

Dotlogics built a complex, highly dynamic framework that could accommodate a large amount of content while making it easy to access. We also spearheaded the migration of this content, then built a robust account infrastructure to permit merchants and designers to participate in the platform.

RESULTS

Gardenia now brings in an annual 9 million visitors who can connect with gardening vendors and landscape designers, learn about various plants, and create a virtual garden. The company enjoys a robust yet flexible platform that’s easy to use — and beautiful to look at.

Gardenia

We’re expert content managers and platform builders, and we bring those skills to our collaboration with clients. Gardenia needed a website that could handle an unusually large amount of content while serving as a destination for gardening enthusiasts and professionals. We partnered with them to make their vision for this unique platform come to life.

Services
Content Management Account Infrastructure Web Design Migration Planning Consultation Information Architecture
Impact

Before Dotlogics entered into a partnership with them, Gardenia did not have the information architecture to support their vision of a flourishing gardening platform. They needed a level of customization and flexibility that an out-of-the-box solution could not provide. We developed a powerful content management system and beautiful user experience to help Gardenia achieve their goals for the platform.

A Palette with Flourish

Gardenia wanted a website that symbolized the vibrant green of the plant world. We chose several shades of web-friendly, lively colors that evoke the feeling of a beautiful garden.

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Open Sans UI Elements

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A Fresh Typeface

Gardenia wanted their website to be as inviting and easy-on-the-eyes as a gorgeous garden. We choose the pleasing, highly legible Open Sans to help make the website as accessible as possible.

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An Interactive Garden Planner

Gardenia offers the option for users to select plants and map out their dream garden. This requires the site’s many listings to be pulled and organized upon the user’s input into a form. Dotlogics ensured that the content management system could accommodate these demands and provide a pleasant user experience for the platform.

Gardenia Portfolio
What We Provided
Good UX Adaptability Beautiful Aesthetic Robust Architecture

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