The Data Device Corporation (DDC) needed a custom-built e-commerce site through which to market their connectivity, power and control solutions for industrial, military, and aerospace applications.
Dotlogics designed a website focused on generating leads and driving conversions. We also consulted with DDC on a content strategy that accommodate their product descriptions, whitepapers, and other content, then implemented a scalable content management system so that DDC could make necessary updates.
DDC now has a high-converting website design and a stable infrastructure to support their complex back-end demands. Their site is easy to navigate, even with large amounts of content. DDC is now among the leading suppliers in their industry.
We specialize in content-driven, conversion-focused web strategies. In this case, DDC needed a robust, scalable ecommerce website that doubled as an information repository. The client’s priorities generating leads and offering a customized user experience to customers. We collaborated with them to develop a powerful back-end structure and user-facing content organization scheme.
To give DDC a professional look, we chose a deep blue, paired with a bright orange to add dynamism.
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We chose a highly legible sans serif as DDC’s dominant typeface. Avant Garde offers a professional, cutting-edge feel without coming off as stilted. This font pairs well with the light, easy-to-read Calibri.
DDC’s site is highly content-driven, with dozens of content modules explaining their many applications, products, and data. Dotlogics facilitated the organization and migration of this content to a system that could handle the load. Just like DDC’s products, the content framework is scalable and highly flexible, so that DDC can highlight their whitepapers, success stories, and other key content.